Even though more time is spent on Facebook than any other website, many dealers seem unaware of the importance of Facebook in their digital marketing strategy.Ĭustomers expect to engage with a business and will generate content regardless, everything from recommendations, complaints, and check-ins.
How does social media fit in with a car dealer’s online marketing plan?Ģ013: One thing is for sure, dealers simply cannot choose not to participate in social media anymore.
We recently came across an article by Marketing Delivery published in Automotive Management in 2013! Ten years later, we were intrigued to see how much of what we were saying is still relevant now and how far we, and the automotive industry, have come over the last decade.